How Much Should You Charge?
Stop guessing. See what creators your size actually charge for brand deals — based on real data.
Frequently Asked Questions
How is this rate calculated?
Our calculator uses published industry benchmarks and creator-reported rate data, factoring in platform, follower count, engagement rate, and deliverable type. As more creators contribute their actual rates, the estimates become increasingly accurate.
Should I always charge this rate?
This is a starting point. Add-ons like usage rights (+40-60%), exclusivity (+50-80%), and cross-platform posting (+15-25%) increase your total deal value significantly.
What if a brand offers less?
Counter with data. Knowing the market rate gives you confidence to negotiate. Most brands expect a counter-offer — the first number is rarely final.
I have under 5K followers. Can I still charge?
Yes. Nano creators (1K-10K) land paid deals regularly. Brands value high engagement and niche audiences over raw follower count. Your rate will be lower but it should never be zero.